Hey, I'm Oriel
I am a product designer based in Haifa with with over 8 years of experience in product design.
I'm extremely passionate about product design and I always strive to approach things from the user's perspective and understand the needs of the users so I can design solutions that meet those needs while also keeping the company’s
goals in mind.
I enjoy tackling challenging design problems and find great satisfaction in bringing a concept or idea to fruition through the creation of a new feature in the product.
Also, and actually more importantly, A father to Phoebe
(Please see attached image).
I'm a geek all around, big F1 fan, and an NYC lover.
My Method
As a designer, my goal is to craft compelling and inspiring user experiences.
I pay close attention to detail in my designs, ensuring that they are visually polished and adhere to current design principles.
With a solid background in both mobile and web design, I am able to create interfaces that are not only visually pleasing but also functional and
user-friendly across different platforms.
Work Experience
Product Designer @ Stealth Startup
• Led the end-to-end UX/UI design of a B2B workflow management platform, from discovery and wireframes to high-fidelity designs and developer handoff.
• Collaborated closely with Product Managers and Engineering teams to translate business requirements into intuitive user experiences that drove product adoption.
• Conducted user research, usability testing, and competitor analysis to validate design decisions and strengthen product-market fit.
• Designed scalable design systems and reusable components to ensure consistency and speed up delivery across the product.
• Simplified complex workflows to reduce friction and improve overall usability for end users.
• Performed design QA throughout development to ensure pixel-perfect implementation.
Product Designer @ Lili
• Translated high-level requirements into high-fidelity wireframes and designed pixel-perfect user interfaces and animations
• Conducted competitor research to align solutions with market standards
• Facilitated an organized and collaborative design process to maximize product success
• Focused on simplicity and ease-of-use to keep the app intuitive and reduce the learning curve for users
• Collaborated closely with Product Managers and Engineering teams to translate high-level requirements into actionable items
• Monitored product health to ensure that solutions effectively solved identified problems via various UX metrics
Product Designer @ Viber
• In charge of detailed visual designs (UI) and great user experience (UX) by always thinking from a user perspective.
• Leading core features such as the new Grid view interface (Video/Audio calls), Conference Rooms, Communities Group Chats & more.
• Focused on simplicity and ease-of-use in order to keep the app intuitive and reduce the learning curve of each new feature.
• Collaborating closely with Product Managers & Engineering teams, in order to translate the high-level requirements into clear, focused action items.
• Always checking the latest trends in UI design, UX solutions, and the various design softwares.
• Always re-checking the product health in order to ensure that the problem it is supposed to solve - is indeed solved, via various UX metrics.
• Facilitating an organized and collaborative design process within a squad that has a PM, QA & Devs.
• Collaborating within the product design guild in order to align the vision of my features & roadmap.
UI/UX Designer @ Studio Itay Blayer
• Translating high-level requirements into high-fidelity wireframes.
• Designing pixel-perfect user interfaces (UI) and animations.
• Conducting competitors research to maximize solutions to the market standards.
• QA of design implementation of the developers.
• Facilitating an organized and collaborative design process, which allows to maximize product success.
• Focused on simplicity and ease-of-use in order to keep the app intuitive and reduce the learning curve of the products.
Interested in working with me?
Feel free to shoot me an email with any
questions you may have
Get In Touch